Since the fall of 2011, Dr Pierre S. Haddad works with Genacol Canada Corporation Inc. as an appointed scientific director. Dr. Haddad, Department head and professor in the Department of Pharmacology, Faculty of Medicine at Université de Montréal; has earned over the years a solid reputation in alternative medicine. Dr. Haddad specializes, amongst other specialties, in herbal medicine and has become a fundamental researcher in this particular field. Genacol continuously invests in medical research to demonstrate the beneficial health effects of its products and has selected Dr. Haddad to collaborate his expertise on the positive attributes collagen generates in the human body. Dr. Haddad brings a vital support in the development and research of both current and future Genacol products. Furthermore, Genacol chose his proficiency since he comprehends the company’s philosophy of offering natural solutions against pain!